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Community Outreach and Marketing Unit

Welcome to the

              Community Outreach and Marketing Unit

We are responsible for overseeing the California Highway Patrol's (CHP) statewide community outreach and recruitment activities. OCOR also provides guidance, direction, and support to CHP personnel across the state regarding community outreach issues. Additionally, we facilitate and promote the development of community partnerships directed toward solving and preventing community-related problems and issues.

California contains diverse cultures, peoples, and ages. And we have this in common: We use the road to go places. Help us do it safely. The CHP is actively trying to get our accident and fatality rate down. Below are the programs designed to help promote safety and communication between the diverse California residents and the CHP. Please look into them - you could save someone's life. LEARN MORE ABOUT OCOR.

Informational Pamphlets for our Community

Informational Pamphlets for our Community:
The Department promotes the message of safety to a large variety of people and cultures here in California. Clicking on a thumbnail above will open a full-size page of brochures or templates.

Public Safety Informational Video's

  • "Impact Teen Driver"
  • Never Mix Drinking and Driving
  • Driving Smart To Stay Safe - Start Smart!
  • Older Californian Drivers And Their Families
  • Motorcycle Safety

    • Reaching out to our diverse community

    Asian Pacific Islander Outreach:
    12.2% of Californians are Asian Pacific Islanders, the second-largest minority in the state, and home to one-third of all Asian-Americans in America.     		El Protector:
    Introduced in 1987, El Protector teaches traffic safety directed at the Hispanic community, educating through dialogue, rather than focusing on enforcement measures.

    The CHP has a safety program for every age

    Meet CHIPPER:
    These printable images are from the CHP's coloring book for children, available in English and Spanish.     		Making the Right Turn:
    Helping Youth 11-14 make choices about alcohol/drug use, and not giving in to peer pressure.     		Start Smart!
    Inexperience behind the wheel can be deadly. Find out how to make the road safer for new drivers.     		Be an Explorer:
    For Teens wishing to explore their future. Find out about a career in Law Enforcement.

    Reduce DUIs:
    Be a true friend - be a designated driver. Help the CHP reduce the number of traffic incidents involving DUIs - and get EVERYONE home alive.

    Video: Never mix Drinking and Driving

    Older Californian Traffic Safety
    OUR MISSION: To reduce motor vehicle collision and pedestrian deaths and injuries experienced by older Californians and to increase seniors' alternate transportation options when driving is no longer an option.

    View videos to help educate Older Californian Drivers and their families.

    		 Congratulations!
    Celebrate safely. Rallies, fundraisers, and accident scene reenactments help get the message across.

    Other Programs Benefiting Our Community

    Impact Teen Drivers:
    Car accidents remain the leading cause of death among teens (ages 16-19); at least 75% of the accidents had nothing to do with drugs and/or alcohol.

    Impact Teen Drivers is a non-profit, public awareness and education program designed to educate teens about the dangers of distracted driving. This website is filled with great videos and information for students, lesson ideas for teachers, and a Memorial Wall to remember friends lost to accidents.

    		Mentoring Kids:
    These invaluable relationships help reduce kids' involvement with drugs and other illegal activities, and increase academic performance. The CHP is strongly committed to mentoring programs at all levels, and we invite you to learn more about them and to be a positive influence in a young person's life.     		Translation Services:
    The California Highway Patrol's goal is safety and service - and being able to communicate with everyone living in or visiting California is important for this reason. OCOR is responsible for maintaining the translation services needed for almost 20 languages.     		Child Safety Seat Laws:
    Did you know that over 40% of car seats for children are used incorrectly? And that nearly 60% of adults are unaware of the laws governing the use of car seats for children? Find the laws behind the use of your childrens seats here, and stop by a CHP office to let us show you how to properly buckle your kids (and their seat) in.
    Senior Volunteer Program:
    The Senior Volunteer Program (SVP) is administered by the CHP in cooperation with county and regional retired senior programs throughout the state. Seniors can be active while positively influencing the community through CHP's customer service.

    		Highway Safety Corridors:
    The Highway Safety Corridor program is aimed at alerting drivers to exercise caution and be safe on roads that have higher rates of accidents. These inlude Bicycle, Pedestrian, and Motorcyclist safety.     		   
    Please contact the Office of Community Outreach and Recruitment at 916.843.3210 with questions, input, or suggestions.