An Endangered Missing Advisory (EMA) is a tool that gives law enforcement a formal action plan to safely recover a child that is missing under suspicious circumstances, however, the agency determines that all of the AMBER Alert criteria has not been met. It also provides a way to help recover missing adults in cases where no systematic recovery plan exists.
An EMA is designed to provide a rapid response to safely recover missing persons who may be in danger. Many missing children do not fit the criteria for an AMBER Alert but may, nonetheless, be endangered.