The Wireless Emergency Alerts (WEA) will allow consumers with WEA-capable smartphones and feature phones to automatically receive free AMBER Alert messages, along with Presidential and Imminent Threat Alerts. When a subscriber with a WEA enabled cellular phone is within range of the activated cell tower they will receive the AMBER Alerts, even if the wireless customer is not from the area. The program is an "opt out" program, meaning subscribers do not have to enroll in the program to receive alerts.
The WEA AMBER Alert notification is automatically sent from National Center for Missing and Exploited Children (NCMEC) at the time of the AMBER Alert activation. The message includes an audible tone followed by a text-like message.